Victor Sahate is a C-suite Design & Creative Executive with 28 years of experience in UX, art direction, and design. 

Victor blends strategic clarity with bold creative vision, leading an award-winning team of creatives, designers, makers and technologists. His leadership has been instrumental in Descomplica’s 600% growth over the past seven years—earning global recognition from Fast Company, TIME, the World Economic Forum, and the Inter-American Development Bank for innovation and disruption in education.

Faculdade descomplica, the startup that teaches — A new positioning for the institution that was the first fully online higher education school created by an EdTech, accredited with the highest rating by the Brazilian Ministry of Education (MEC). The college offers education grounded in real-world experience — specifically, the journey of independently scaling an education startup with fully proprietary content and platform. Special thanks to KOMBO.

Descomplica, Personal Prof.® — Introducing a groundbreaking artificial intelligence system designed to offer highly personalised, contextual and real-time learning experiences to students. Integrated into Descomplica's Learning Management System - LMS, this innovative suite of features is accessible to all students, ensuring tailored support and superior learning.

Descomplica — Education without distance brand campaign. The launch of a new online college made for our generation. The campaign celebrates a new fully digital university that helps shorten the distances between people’s routines and the education they need to develop skills that are on high demand.

Previously, Victor held executive roles as Creative and Design Director at Google Paris/London and as Executive Digital Creative Director at McCann Worldgroup London/Milan, where his work earned over 80 international awards, including Cannes Lions, The Webby Awards, One Show Interactive, EuroBest, Red Dot Design, and the Brazil Design Awards.

His portfolio spans industries and continents, and his work has been featured in over 40 publications, including Computer Arts, Hyper Island and HolonIQ.

Today, Victor partners with forward-thinking companies to build category-defining design systems, brand platforms, and user experiences—operating at the intersection of strategy, innovation, and creative leadership.

Descomplica — Fast Company’s Most Innovative Latin America. We were listed as one of the most innovative companies of the world, creating digital products and services to distribute quality education at affordable prices to everyone.

Descomplica — The World Economic Forum’s most innovative use of tech addressing global issues. Descomplica is a leading breed of activist brands in Brazil. The better the products and communications the better we increase people’s chances to having a better life.

Descomplica — New undergrad program visual identity. Partnership with MAKE, London

Google Play The World — The Webby Awards Best Navigation/Structure. Designed to connect classic films to real Google Street View places.

Descomplica — Early works setting up the new brand personality for the education market. The idea was to make education more connected to pop culture, more engaging for young audiences so people fall in love for learning.

Happy Finish, London — Award-winning work in the fields of virtual reality, augumented reality and artificial intelligence. A very special partnership on a topic that’s paramount for the future of technology.

Collaboration with many other brands, teams, artists and companies, helping on new ideas, sprints, product and brand design. The best work comes out of the diversity of the minds in the room. 

Awards & Recognition
1 TIME World’s Top EdTech
3 Cannes Cyber Lions
6 Brasil Design Awards
2 One Show Interactive Merit
1 FastCo. Brands That Matter
2 FastCo. Most Innovative Companies
1 The World Economic Forum Tech Pioneers
1 Red Dot Click Awards
3 Innovation By Brazil Awards
8 iBest!
4 Eurobest
3 Webby Awards
4 Creative Circle
2 Creativity Annual Awards
1 DMMA OnlineStar
11 FWAs
and 33 others

Work Published
TIME
IDB
The World Economic Forum
HolonIQ
Wired
Computer Arts
Mashable
The Telegraph
TechCrunch
The Verge
FastCo.
Buzzfeed
Design Week
Hyper Island
and 34 others

Contact
 vsahate@gmail.com
📞 +598 97 229 236